Tesla faces surprising sales drop in key market

Tesla, a leading electric vehicle (EV) company, is seeing a sharp decline in sales in Norway, a country where nearly all new cars sold are electric. In 2024, 97% of new car sales in Norway were EVs, but Tesla has lost its spot as the top-selling EV brand. Volkswagen now sells more than twice as many EVs as Tesla in this market, according to The Driven.

Experts suggest that Tesla’s CEO, Elon Musk, may be part of the problem. His controversial involvement in politics and ties to the Trump administration’s Department of Government Efficiency could be turning some buyers away. For some drivers, owning a Tesla now feels like making a political statement, which may be hurting sales. This sales drop isn’t just happening in Norway.

Tesla is also struggling in other major markets like the United States and Europe. Despite this, Tesla remains hopeful about its future, especially with plans to launch a fleet of self-driving robotaxis in Austin, Texas, soon. The company believes this new venture could boost its growth and attract more customers.

Meanwhile, competitors like Volkswagen, Ford, and Hyundai are gaining ground by offering popular, budget-friendly EVs. As more companies enter the EV market, Tesla faces tougher competition. However, Tesla’s focus on innovative technology, like its Full Self-Driving software, might help it regain its edge in the future.