According to data from Counterpoint Research, the average price (ASP) of high-end smartphones ($400 and above) hit a new high in the second quarter, up 8% year-on-year, and reached a record high in the second quarter of 2022. A record $780.
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This was said to be mainly driven by a 94% year-over-year increase in sales of models in the $1,000 and above price segment, which accounted for more than a quarter of high-end smartphone sales in the second quarter and a fifth of global sales for more than one smartphone revenue, the premium segment has outperformed the global smartphone market as a whole for the ninth consecutive quarter.
Among them, Apple accounted for 57% of the high-end smartphone market sales, and Vivo surpassed OPPO to become the third largest high-end smartphone brand for the first time. The market share of over 50% is the highest since the iPhone was launched in 2007.
During the quarter, Apple continued to lead the premium segment with a 57% share. Sales activity in the U.S. remained strong throughout the quarter, and Apple managed to attract new users. Excluding Apple, Samsung’s sales rose 2% year over year, while its share also increased.
